Cookies Policy
Effective date: October 28, 2026
This Cookie Policy explains how Leading Edge Associates ("we", "us", or "our") uses cookies and similar technologies on our website, and how you can control them. Our privacy practices are governed by the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
What are cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies, such as pixels and browser storage, work in comparable ways; in this policy we refer to all of them as cookies. Cookies help a website function, remember your choices, and show how the site is used.
How we ask for your consent
When you first visit our website, a banner asks you to choose how cookies are used. You can accept all cookies, reject all non-essential cookies, or choose by category under Manage preferences. Accepting and rejecting are equally easy. Closing or ignoring the banner is not treated as consent.
Until you choose, we use only essential cookies. Analytics cookies are set only if you accept Analytics, and advertising cookies only if you accept Advertising.
We use Google Consent Mode. Before you consent, Google Analytics and Google Ads do not set cookies on your device; they may send limited signals without cookies or identifiers, which Google uses to measure website and advertising performance in aggregate.
Changing your choice
You can change or withdraw your consent at any time by selecting Cookie Settings in the footer of any page. Withdrawing consent stops further collection; it does not affect use that took place before you withdrew it.
Cookies we use
| Category | Tool | Purpose | Main cookies and duration |
|---|---|---|---|
| Essential (always on) | Consent banner (Complianz) | Remembers your cookie choices so we do not ask again on every page. | cmplz_* (up to 12 months) |
| Essential (always on) | Website and hosting | Security, form submission, and remembering dismissed site notices. | Session cookies and browser storage (session or until cleared) |
| Analytics | Google Analytics 4 (through Google Tag Manager) | Shows how visitors use the site, such as pages viewed and how visitors arrived, so we can improve it. | _ga, _ga_* (up to 2 years) |
| Advertising | Google Ads | Measures whether our Google ads lead to enquiries and enrollments, and stores the ad click reference with a form you submit. | _gcl_au, _gcl_aw, lea_gclid (up to 90 days) |
| Advertising | LinkedIn Insight Tag | Measures our LinkedIn campaigns and the professional audiences visiting our site; may link to your LinkedIn account if you are signed in. | li_sugr, bcookie, lidc, UserMatchHistory (1 day to 1 year) |
| Advertising | Meta Pixel (Facebook and Instagram) | Measures our Meta campaigns and whether they lead to enquiries and enrollments. | _fbp, _fbc (up to 90 days) |
Durations are the maximums set by each provider and may change. Third-party providers process data under their own privacy policies.
Advertising and lead measurement
If you have accepted advertising cookies and submit one of our forms, we may share a hashed (encrypted) version of the contact details you provide with Meta to measure whether our advertising led to an enrollment. See section 11 of our Privacy Policy for details.
Managing cookies in your browser
You can also block or delete cookies through your browser settings. Blocking essential cookies may affect how parts of the website work. You can opt out of personalized advertising through your Google, LinkedIn, and Meta account settings.
More information
For more information on how we collect, use, and protect your personal information, please see our Privacy Policy.
Updates to this policy
We may update this Cookie Policy to reflect changes in technology, legal requirements, or our practices. Updates will be posted on this page with a revised effective date.
Questions about our use of cookies or our privacy practices can be directed to our Privacy Officer:
- privacy@leadingedgeassociates.com
-
Privacy Officer, Leading Edge Associates
60 St. Clair Ave. East, Suite 805
Toronto, Ontario M4T 1N5
Canada